Luxury brand collaborations with real estate create greater value

Luxury brand stores generally have a distinct ambiance. Brands create a luxurious shopping experience in their stores through elements such as interior design, scent, and music. When you purchase something in these stores, you are not just buying a product, but also the brand experience that comes with the selection process - a form of consumption that goes beyond functional rationality. In recent years, many luxury brands have shown a trend of collaborating with products from other industries, with quite a few actively venturing into the real estate sector.

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