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Brand & IP
The manifestation of IP value is very closely related to corporate value and is a catalyst for a company's revenue growth.
According to the definition of the World Intellectual Property Organization, there are two main types of intellectual property, namely industrial property and copyright. Industrial property includes patents for inventions, trademarks, industrial designs, and geographical indications; copyright includes literary works (such as novels, poems and plays), architectural designs, and films.
For entrepreneurs, what concerns about them every day is expanding the value of their company's IP, such as providing brand awareness through marketing, developing unique products or solutions to market pain points through their R&D teams.
The Need for IP
in Greater Bay Area
The geo-speciality of Greater Bay Area
In recent years, "Greater Bay Area" has been appearing in various media news and even television programs. In fact, the industries in the Greater Bay Area are greatly diversified and complementary.
Hong Kong is the world's financial center, with the advantages of talent accumulation, transparency and efficiency; connecting with Shenzhen, with its innovative genes, enlightened policies and perfect ecosphere; in addition, there is a large hinterland of advanced manufacturing industries, including Foshan, Dongguan, Zhuhai, etc., which provide many opportunities for the development of the Greater Bay Area.
Patent Inventions Surpass San Francisco Bay Area
The total economic scale of Guangdong, Hong Kong, Macao and the Greater Bay Area is huge, with a number of high level laboratories and scientific research institutions have gathered in the region, making the total amount of invention patents in Guangdong, Hong Kong, Macao and the Greater Bay Area has exceeded that of San Francisco Bay Area in the past five years.
According to the "Report on Collaborative Innovation Development in Guangdong, Hong Kong and Macao Greater Bay Area (2018)", the average annual increase of the total number of invention patents in Guangdong, Hong Kong and Macao Greater Bay Area in the past five years reached 33.1%, and the total number of invention patents in Guangdong, Hong Kong and Macao Greater Bay Area gradually began to distance from San Francisco Bay Area, New York Bay Area and Tokyo Bay Area, leading the four major bay areas in the world.
CHFT's insights on
brand & IP valuation
Tiffany & Co.
Jewelry companies provide brand awareness through marketing, and the success or failure of a company often hinges on the value of its brand. In 2019, LVMH, the parent company of LOUIS VUITTON, said it was in preliminary discussions with Tiffany & Co. about a possible acquisition of the U.S. jeweler, with a proposed purchase price of about $14.5 billion or $120 per share, a price many say is too high, but according to Statista, Tiffany's brand was worth $5.64 billion in 2018.
According to data published by SEMrush, a market analysis firm,Supreme was the most searched brand among counterfeit brands online in comparison to the authentic brand in 2019. In response to the increasing number of counterfeit brands and products affecting authentic products, Supreme began accelerating the filing of trademark applications worldwide in 2013. On January 21, 2020, Supreme was officially granted a trademark patent by the China Trademark Office.
In May 2021, Oatly, the world's largest plant-based milk company, went public on NASDAQ, valued at $12 billion at the time. This originally unknown company was able to break through in the highly competitive dairy market thanks to their successful branding and sales strategy.
By combining with Starbucks, Oatly has successfully brought its brand to the attention of the masses. This saves Oatly the marketing costs of introducing its products to unreachable consumers, and allows the brand to be implanted in consumers' minds in a short period of time through their trust in the barista.
The entertainment nature of the football game and the fans' obsession have always been the driving force of the sports economy, with hundreds of millions of people watching the game generating numerous business models, from broadcasting the game (paid viewing), team/player brand licensing, to sports media, mobile apps, advertising, products, player transfers and even betting and entertainment, the sports arena often contains a variety of tools to generate money.
The success of a football club depends not only on the loyalty of its fans, but also on its layout, brand, and management team, which are all important factors in building its value.
"CAVALIA" has officially premiered in Beijing's Chaoyang Park in 2020, it is a production that has toured 70 cities around the world for more than a decade and has reached more than 6 million people.
The white tent used for this show has been hailed as the largest show tent in the world. As long as CAVALIA's white tent is in place, it can quickly start performing anywhere in the world. The organizers fully implemented the 3Cs (Collaboration, Co-branding and Cross-licensing), using technology and creativity to invest in new entertainment and cultural projects in China.
I.T Group was privatized and delisted in 2020. The Group's initial success in the trend market was based on its personalized understanding of clothing trends. However, the rapid iterations of the brand have become commonplace in the world of trends. Even if a well-known brand like I.T Group has been developing for decades, if it cannot meet the market trend in time, it will be caught up by the latter wave of the trend until it is replaced.
on Brand & IP
13 Nov 2021
Online webinar for IP
Hosted by Macau Chinese Accountants Association, Macau Association of Women Accountants, Macau Intellectual Property Research Association, Macau Trademark Association, and Macau Business Consultants Association, Our executive director, Ms Stella Law, will be sharing her insights on IP and brand valuation and assessment.
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