Speaker for BIP Asia Forum -
Convergence: Collaboration, Co-branding and Cross-licensing (“3C”)

Our Executive Director, Ms Stella Law, has been invited to be one of the speakers on the Business of IP Asia Forum organized by HKTDC on 5 December 2019.

 

Since 2000, the 2-day BIP Asia Forum links up intellectual property (“IP”) owners, buyers and sellers, R&D professionals, finance and legal intermediaries, design and technology practitioners from all over the world to discuss the latest developments in the IP world, and to explore business collaboration opportunities every year. The theme of this year is “IP: Building and Innovative and Inclusive Future for Businesses”.

 

On that day, Stella covered the topic on “Convergence: Collaboration, Co-branding and Cross-licensing”. IP rights, whether they are trademarks, patents, copyrights, designs or otherwise, typically confer a monopoly right in favour of their owners. The concepts of Collaboration, Co-branding and Cross-licensing appear to be contrary to such interests. Stella explained the concepts, what they look like in practice and how they may be implemented contractually; and also the potential financial implications for brand values of the relevant parties entering into such arrangements. The 3C practices can help the companies to save cost, share risks and increase revenue at the same time. More investors and professionals recognize IP as an important asset of the company and use it as an indicator of the company's technological capability level. The IP could possibly affect investors’ investing incentive.